EXPERIENTIAL
Him & Me
Experience
CUSTOMER STORY
In the heart of Cleveland, OH, Him & Me Dance stands as a beacon of dedication to the cherished bond between fathers and daughters. Recognizing the profound significance of this relationship, the organization sought our expertise to craft a brand identity and embark on a powerful digital campaign.
SERVICES PROVIDED
Creative Direction
Brand Strategy
Brand Development
Content Strategy
Video Production
Social Media Management
THE ASK
Develop a comprehensive design system and engaging brand expressions for an annual father-daughter initiative aimed to foster stronger relationships, experiences, connectedness between fathers & daughters.
Brand Elements
EXPERIENTIAL
Him & Me
Dance 2023
CONCEPT OVERVIEW
"| Love You Because," "Fatherly Advice," and "Dating My Dad" collectively explore the intricate layers of the father-daughter relationship. Through "I Love You Because," the series delves into the heartfelt reasons behind the deep and enduring love a father has for his daughter. "Fatherly Advice" then unfolds the narrative of wisdom and guidance exchanged between them, while "Dating My Dad" adds an unconventional dimension, providing an intimate glimpse into the unique dynamics that make this father-daughter connection.
CLIENT TESTIMONIAL
"I'm excited...how much the business has grown with the collaboration of Mainestream Creative as a whole.
LaToyia Jones, Founder, Him & Me LLC
