Navigating the dizzying pace of modern consumer culture requires constantly challenging assumptions. The critical question for creatives is: What truly resonates? What cuts through the noise? Â Lately, one sacred cow that demands re-evaluation is Color Theory. The intent isn't to dismiss the color wheel. Understanding hue, saturation, and contrast is the grammar of visual communication. But the idea that 'green equals trustworthy' or 'blue equals serenity' remains an absolute,
